If you want to know my top 3 benefits of email marketing then keep reading and find out.
If you don’t have an email marketing platform to work with then make sure you read this to the end because I will let you know what email service I use and they provide a free 30-day trial if you are interested in trying them out.
The hardest part for an internet marketer is getting the traffic (visitors). Everything else is relatively easy.
Once you have traffic, it is easy to make money because people buy stuff.
Starting websites to generate income takes time and effort for the most part, but once the traffic starts coming you can make money.
Collecting emails via opt-in forms and landing pages is a very important step to take once you have visitors because otherwise, they visit your site and leave, once they leave they might never come back.
But if you get their email and their consent to receive your emails, you have real humans to market your offers to whenever you want.
There are many ways to go about email marketing, you can get opt-ins via an opt-in form on a blog, a landing page that you buy traffic to send to and other ways.
If you are considering email marketing then here are the top 3 benefits of email marketing in my opinion.
The #1 Benefit Of Email Marketing Is That It Is Highly Profitable.
Email marketing is one of the most profitable ways to market online. You can personalize your messages and use your contact name in the title to make your emails more personal.
You can build trust and create goodwill with your email list subscribers by sending high-quality emails with good information that is of value. Give away free gifts that make your subscribers feel like they want to give you back.
You can also send out a series of promotions of a product where you warm your subscribers up over a period of days and then close with a bonus, a discount, or whatever that can make your deal irresistible.
So you have so many options with email marketing to make it profitable than other means of marketing can not compete with.
A large and responsive email list is the “secret” of most super affiliates.
You can stay in touch with your customers.
Like I mentioned earlier in this article, you can keep contact with your visitors and that makes it possible for you to make money over and over again, as opposed to just having a person read your blog and then leave.
It is also true that you can download your email list and have access to it, it is your own asset that you can always make money with in the future.
If you are a blogger, some algorithm change might happen when you lose ranking, or something could happen to your site. But if you have an email list you can always keep making money so it is a good insurance plan to secure your own business.
You will not lose your email list.
You always have access to real people you can direct wherever you want which is good for SEO purposes and making money.
If you run a blog/website then you probably know that user engagement affects your search engine ranking. If you have a large list, you can tell them about new posts you’ve recently published and recommend that they read it, like it, comment, etc.
You can promote your content to your mailing list and encourage them to subscribe to your social media profiles, youtube channel, or whatever you create.
That, in turn, helps you rank better and get more exposure so you can make more money.
You can also promote affiliate offers of new products that are just being released, or good products that you find that relate to your niche, and you can make money by sending your leads to these offers.
In other words, you always have the ability to drive traffic where you want.
It can be automatic.
The best thing about email marketing is that most email marketing platforms allow you to automate your marketing. You can have a funnel run for months, even years, that each and every sign up goes through automatically and you can make tons of money that way.
Once you have created a good funnel (sequence of emails) and set your automation up, all you have to do is to send people to your landing page where you collect leads and they will automatically go through your sales sequence.
Other than sending out live broadcasts when you feel like it, you don’t have to do anything when you have an autoresponder sequence set up.
I personally use GetResponse for email marketing and they make automated email sequences very easy with their drag and drop editors.
If you are interested in Getresponse then you can go and sign up for their 30-day free trial and see how you like it.